Inside: Havas PR


Originally posted on the 186.

Time to pop some bottles!

On March 1, Havas PR North America turned 40 years old, marking four decades of transformative solutions, charitable giving, and forward momentum. The global collective is commemorating this major milestone with a yearlong celebration, starting with a pledge to donate $400k in pro bono services to worthwhile organizations.

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Proving the Relevance of Networked Versus a Network

In the inaugural PRWeek Global award competition, the Havas PR Global Collective received four top honors, including two for Havas PR North America. Global Nonprofit Campaign of the Year went to #GivingTuesday (an initiative of the United Nations Foundation and 92Y worked on by Havas PR North America and four non-Havas agencies), and Highly Commended in that category was the Airfood Project (Havas Worldwide Paris). Airfood was also Highly Commended in the Global Citizenship category. Marian Salzman, CEO of Havas PR North America and global chair of the Havas PR Collective, was named Global Professional of the Year, Agency. In addition, the Collective, Havas PR UK and Llorente & Cuenca were named to the shortlist in a total of five categories.

Havas PR North America: We’re A-Listers

PR News’ new Agency A-List Awards showcase the top PR agencies in the United States by practice area, and we have been named a finalist in three areas: Cause/CSR (earlier this year we were also honored, for the second year in a row, with one of 10 spots on PR News CSR A-List), Training/Education Program (for the four-module e-learning program we launched Havas-wide that draws on the impact of trends in the media and among brands and consumer demography, offering concrete tools and lessons) and Agency Awe Professional (that’s for our multi-award-winning CEO, Marian Salzman).

Watching the New Religion Brands

What will a Spanish-language Pope, a man in his 70s, do for the cohort with which he is associated? Embedded in his early brand actions are some interesting moves: paying his own hotel bill, reaffirming conscious consumerism, and now embarking on a journey to redefine one of the world’s great institutions as a peacemaker and architect for constructive change. How will the key religion brands be recast in the near future? Read @havaspr CEO Marian Salzman’s take on Pope Francis and the papal brand on her weekly blog, Life Is a Brand.

We Tackle Branding Every Week on

On’s CMO Network, @havaspr CEO Marian Salzman focuses on one of the most important issues today in business: personal branding. She has talked about it through the lens of the red carpet, political beliefs, reinvention, ideas conferences, even Hurricane Sandy. She has wondered if branding should begin at birth and whether readers align their leadership style more with Tony Hsieh or Timothy Ferriss. And Salzman recently pondered the “exceedingly strongly branded profile” of the baby arriving to the British monarchy this summer. Look soon for more about Lance, plus CEOs who fly planes, lessons from social media, “bad girl” branding and more.

Who Will Be PR News’ Best People in the Business?

We already know that we have the best staff in the public relations industry, but PR News confirmed that by naming seven of our own as finalists in its PR People awards competition. Our fingers are crossed for Colleen Cleary, Dalton Dorné, Janene Ferrara, Sara Schwartz, Jody Sunna and Kate Urbach to win at this Thursday’s show. CEO Marian Salzman has already secured a spot in the PR News PR People Hall of Fame.