Inside: Havas PR


Originally posted on the 186.

Time to pop some bottles!

On March 1, Havas PR North America turned 40 years old, marking four decades of transformative solutions, charitable giving, and forward momentum. The global collective is commemorating this major milestone with a yearlong celebration, starting with a pledge to donate $400k in pro bono services to worthwhile organizations.

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Proving the Relevance of Networked Versus a Network

In the inaugural PRWeek Global award competition, the Havas PR Global Collective received four top honors, including two for Havas PR North America. Global Nonprofit Campaign of the Year went to #GivingTuesday (an initiative of the United Nations Foundation and 92Y worked on by Havas PR North America and four non-Havas agencies), and Highly Commended in that category was the Airfood Project (Havas Worldwide Paris). Airfood was also Highly Commended in the Global Citizenship category. Marian Salzman, CEO of Havas PR North America and global chair of the Havas PR Collective, was named Global Professional of the Year, Agency. In addition, the Collective, Havas PR UK and Llorente & Cuenca were named to the shortlist in a total of five categories.

Havas PR North America: We’re A-Listers

PR News’ new Agency A-List Awards showcase the top PR agencies in the United States by practice area, and we have been named a finalist in three areas: Cause/CSR (earlier this year we were also honored, for the second year in a row, with one of 10 spots on PR News CSR A-List), Training/Education Program (for the four-module e-learning program we launched Havas-wide that draws on the impact of trends in the media and among brands and consumer demography, offering concrete tools and lessons) and Agency Awe Professional (that’s for our multi-award-winning CEO, Marian Salzman).

Watching the New Religion Brands

What will a Spanish-language Pope, a man in his 70s, do for the cohort with which he is associated? Embedded in his early brand actions are some interesting moves: paying his own hotel bill, reaffirming conscious consumerism, and now embarking on a journey to redefine one of the world’s great institutions as a peacemaker and architect for constructive change. How will the key religion brands be recast in the near future? Read @havaspr CEO Marian Salzman’s take on Pope Francis and the papal brand on her weekly blog, Life Is a Brand.

We Tackle Branding Every Week on

On’s CMO Network, @havaspr CEO Marian Salzman focuses on one of the most important issues today in business: personal branding. She has talked about it through the lens of the red carpet, political beliefs, reinvention, ideas conferences, even Hurricane Sandy. She has wondered if branding should begin at birth and whether readers align their leadership style more with Tony Hsieh or Timothy Ferriss. And Salzman recently pondered the “exceedingly strongly branded profile” of the baby arriving to the British monarchy this summer. Look soon for more about Lance, plus CEOs who fly planes, lessons from social media, “bad girl” branding and more.

Who Will Be PR News’ Best People in the Business?

We already know that we have the best staff in the public relations industry, but PR News confirmed that by naming seven of our own as finalists in its PR People awards competition. Our fingers are crossed for Colleen Cleary, Dalton Dorné, Janene Ferrara, Sara Schwartz, Jody Sunna and Kate Urbach to win at this Thursday’s show. CEO Marian Salzman has already secured a spot in the PR News PR People Hall of Fame.

Words of Devotion

At the beginning of my first long weekend at @erwwpr, I decided I would take the weekend off from social media, email and pretty much everything outside of actual human contact. Nothing against social media, but as it becomes an increasingly important part of my job, I like to maintain a balance between the real and evaluations of the real. I decided it was time for a little break. Ironically, I left my phone at the first bar I went to on Friday night, so I ended up not having a choice in the matter.

Normally over such a holiday weekend, I would have been focused on typical summer kickoff behavior. But thanks to a moving article by Marian Salzman on the Huffington Post about Memorial Day, what was on my mind all weekend was one of my absolute nearest and dearest friends.

My friend (who by request shall remain nameless) graduated from the University of Dayton this spring and simultaneously from the ROTC program (first in her class, I might proudly add). She received placement orders and found out her deployment information: Afghanistan in March. As everyone who was home for the weekend basked in the sun and hit the town, my friend worked out, brushed up on the history of military intelligence and prepared to take a computer science class all summer.

Memorial Day has never really meant more to me than a day off from school and extra family time. But this year, in the 90-degree heat and against the backdrop of freshly graduated friends, I finally began to understand the sentiment of the holiday and all the ways that the day fails to capture and acknowledge the incomprehensible sacrifice that soldiers and their families have given.

To best describe what I mean is to explain my friend, who is a truly wonderful person. She is set apart—not by her drive, ambition or skill, but by her mentality. Those who contribute to something truly special often share her mentality, an overwhelming devotion to the success of the group or the effort, as opposed to that of personal and individual success.

And honestly, it’s the driving force behind the One Young World (OYW) summit.

OYW delegates, all highly accomplished individuals, aren’t there for a line to add to a résumé or to build personal networks. They are there because, like my friend, they want to understand what is necessary for the success and well-being of their respective countries and groups, and they want to be the people to execute those ideas.

Both OYW delegates and military veterans realize that despite often being disinclined to be a leader, they recognize that this quality is the reason they must continue. These people not only understand the idea of leadership in a democracy, but they also actively live it every day. As we prepare for the One Young World summit, we must recognize that it is a chance to address important issues without having to sacrifice people’s lives. OYW is a chance for our young leaders to come together and collectively agree that our institutions and values hang on by fragile threads, while trying to correct and stabilize them.

And so, especially this weekend, but hopefully more frequently in our lives, we can dedicate our barbecues, fireworks, long morning runs, free and lively debates, and apple pies to the people who understand the fragility of the world’s institutions and values and literally give their lives to protect and preserve them.

[photo: Stock Exchange]