Corporate Branding Digest, Dec. 15, 2014


Top Women CEOs on How Bold Innovation Drives Business
(Forbes, 17.11.14)

Today 26 Fortune 500 companies have women CEOs. Personally, after interviewing more than 400 CEOs, I recognize patterns and believe that women are generally far better at seeing synergies between businesses. So I want to go on the record and say, if America has one strategy to advance our economy it should be to have at least 50 women CEOs of Fortune 500 Companies.


Half of Employees Don’t Feel Respected by Their Bosses
(Harvard Business Review, 09.11.14)

When it comes to garnering commitment and engagement from employees, there is one thing that leaders need to demonstrate: Respect. That’s what we saw in a study of nearly 20,000 employees around the world (conducted with HBR and Tony Schwartz).


Uncommon Sense: The Problem with Your Brand Value and What You Should Do About It
(Nielsen, 30.10.14)

The problem with brand value is really simple: no one agrees on it.


To Be a Brilliant Leader, Mindset Is Everything (Infographic)
(Entrepreneur, 22.10.14)

When it comes to brilliant leadership, there’s no cookie-cutter mold for success. Vastly divergent styles can work equally well, which explains why many of our most respected leaders in business and tech often fall on opposite sides of a large number of spectrums.


“You can’t suppress creativity; you can’t suppress innovation.” —James Daly