A Case for Rebranding the Older Worker

A case for rebranding the older worker

Originally published on CampaignLive.com.

The industry doesn’t seem to have room for many over 40. But once we reach that milestone, invisible can’t be the new normal.

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Corporate Branding Digest, April 23, 2014


American Corporate Leadership at a Crossroads
(Bulldog Reporter, 22.04.14)

Two-thirds of U.S. adults view senior corporate leaders the same today as they did five years ago, according to the second annual Global Street Fight Study conducted Gibbs & for Soell by Harris Poll. Americans are conflicted on whether CEOs should focus on successful risk management to ensure steady and consistent operations or bold, innovative leadership to drive business forward. In light of this, chief executives face the dilemma of choosing the best path to restore public confidence in their leadership abilities and strengthen their own reputations.


5 Ways to Redesign Work for All Generations
(Forbes, 09.04.14)

A glance at a typical multigenerational work scene of differing styles, devices, noise levels and paces indicates that work and work processes have not changed adequately with the times.


7 Habits of Remarkably Likeable Bosses
(Inc.com, 26.03.14)

According to recent research, 86 percent of employees believe that if they like their boss they are more productive. So forget about cracking the whip. Instead, build these seven habits into your leadership persona.


The CEO of Kimberly-Clark on Building a Sustainable Company
(Harvard Business Review, 06.03.14)

Companies across the globe are tackling some of the world’s greatest societal challenges—water scarcity, climate change, and even the rights of women and girls in the developing world. Tom Falk, the CEO of Kimberly-Clark Corporation since 2002, talks about how the paper company is taking on environmental issues and has been practicing sustainability for 140 years.


“A leader is one who knows the way, goes the way and shows the way.” —John Maxwell