A Case for Rebranding the Older Worker

A case for rebranding the older worker

Originally published on CampaignLive.com.

The industry doesn’t seem to have room for many over 40. But once we reach that milestone, invisible can’t be the new normal.

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Corporate Branding Digest, Jan. 14, 2015

A Month-by-Month Strategy to Reinvent Your Personal Brand
(Entrepreneur, 13.01.15)

As we start a new year, many of us are turning to our goals, from losing weight to reconnecting with long-lost friends. I enjoy motivational goals but appreciate an action plan to make them come to life. If building up your reputation and enhancing your personal brand are on your to-do list for 2015, this monthly strategy will help you stay focused.

The Art of Content Marketing [Infographic]
(Direct Marketing News, 09.01.15)

When it comes to creating content, not all marketers share the same aesthetic. Some prefer a more humorous approach, while others enjoy producing educational information. There are also a number of mediums content marketers can explore, ranging from blog posts to videos. But even if marketers don’t share the same content style, they often struggle with the same challenges: mainly, speed and collaboration.

4 Truths About Managing Younger Workers
(Inc., 02.01.15)

There’s no shortage of opinions regarding the merits and demerits of Millennials as employees. Whether you resent their disdain for rules or appreciate their desire to make a difference in the world, managing them well—not to mention attracting and retaining them in the first place—is a much different matter than leading older workers born before the 1980s.

Three Things Everyone Should Know About Millennial Leaders
(Forbes, 29.10.14)

We live in a world where generational companies such as Facebook, Instagram, Pinterest, and Airbnb have not only created new marketplaces, but have set a course to change our economies and the very world we live in.

“Adversity is the trial of principle. Without it, a man hardly knows whether he is honest or not.” —Henry Fielding