What Tyra Banks Needs to Know About Personal Branding



Originally posted on the Huffington Post.

So, the former host of “America’s Next Top Model” has announced that she’s going to be academia’s next top branding expert. Tyra Banks is heading to Stanford University to co-teach a two-week class for MBA students next May on creating and protecting a personal brand. Continue Reading →

Personal Branding Digest, Aug. 12, 2016

Personal Branding Tips from a Star Publicity Expert
(Tech.co, 09.08.16)

In this interview, Hay agreed to share some essential personal branding advice that entrepreneurs can borrow from the music industry.

Personal Branding: 10 Steps Toward a New Professional You [Infographic]
(Hospitality.net, 08.08.16)

Does your personal brand need freshening up? Check out these 10 tips to get started.

Four Ways Personal Branding Keeps You Competitive and Enhances Your Career
(Business2Community, 02.08.16)

Much has been written about personal branding and how it can help you get a job. Personal branding, or executive branding if you prefer, when used properly can help win you promotions, and establish your brand as a leader in your role. If you can perfect your branding you can open the door to opportunities as headhunters and recruiters come knocking on your door.

Why Personal Brands Are Better than Corporate for Social Media
(Forbes, 10.07.16)

Social media marketing is a rich and valuable practice for most companies. Countless opportunities, from visibility and reputation to new partnership and employees, are out there for the taking. But most businesses think of social media as existing in only one dimension: one surrounding the corporate brand.


Personal Branding Digest, Aug. 5, 2016

Follow These 3 Steps to Determine Your ‘Personal Brand’
(Fortune, 04.08.16)

These days, we hear a lot about the importance of building a “personal brand.” While that might sound like a corporate buzzword, there’s a reason it comes up so often: Your brand is about how you’re seen by the world—including clients, investors, and, yes, the boss.

How to Supercharge Your Personal Brand
(Esquire, 03.08.16)

The digital evolution has not only provided anyone with a basic internet connection the ability to introduce themselves to the world, but to also manage the way they would like to be seen. Social Media, personal websites, blogs etc. are all part of the arsenal that can be used to show the world just who you are, what you stand for and why you should be taken seriously (or not) in your chosen field of interest – in short, your personal brand.

Why Every Personal Brand Deserves an Early Start
(Huffington Post, 03.08.16)

One Florida high school’s forward-thinking course is jumpstarting students’ professional lives.

How to Use Quora to Build Your Personal Brand
(Business2Community, 14.07.16)

Quora is a forum where anyone can ask a question and those with decent opinions and/or subject matter expertise can chime in with an answer.

“The most important thing to remember is you must know your audience.” —Lewis Howes

Personal Branding Digest, July 28, 2016

How to Break the Rules of Personal Branding and Look Good Doing It
(Biz Community, 28.07.16)

Sometimes, breaking the rules can do you more good than following them. In the online marketing world, there’s always a shortlist of best practices, for almost any strategy you can imagine, that summarises and instructs you on what to do with a given brand in a given scenario. For example, there’s a “right” way to build an SEO campaign, and a “right” way to design a website.

Being Nimble with Your Personal Brand
(Business2Community, 13.07.16)

Known as the simply insightful relationship manager, Nimble is the answer to the white noise that is ever pervasive in today’s excessive social media world. Including email, LinkedIn, Facebook, Twitter, Instagram, Snapchat and inter-office programs, trying to keep up with current contacts as well as grow individual networks has become – for lack of a better word – challenging.

6 Personal Branding Lessons You Can Learn from Clinton and Trump
(Salon Today, 28.07.16)

Despite having the two highest unfavorable ratings of any major presidential candidates in history, Donald Trump and Hillary Clinton have outlasted their competitors—and one of them is going to become the leader of the free world. What does success in the face of such highly unfavorable ratings teach us about personal branding? And what can working professionals at every level learn from it?

Why Marketers Should Care About Personal Branding
(Marketing Tech, 27.07.16)

Personal branding is about injecting your personality to your business mode. In an age dominated by social media, people trust people, and their individual quirks, more than a faceless brand. In fact, 90% of people trust recommendations from connections compared to only 30% trusting brands.

“Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an ‘expert’ within your niche.” —Kim Garst

Personal Branding Digest, July 22, 2016

Creating a Personal Brand Is a Great Way to Share Your Passion with Your Network
(Girl Talk HQ, 18.07.16)

What do Taylor Swift, Hillary Clinton and Oprah have in common? Aside from being incredible female role models, they all have a successful personal brand. Something they stand for and an image we can clearly recall for each personality. Personal branding is not just for celebrities, entrepreneurs, and world leaders. It’s for you. You are in the business of being YOU. And that is why you need a personal brand.

Office Hours: How Effective Is Your Personal Brand?
(Reading Eagle, 19.07.16)

Brands are powerful connections between companies and customers. They can make the difference regarding if and how much a customer buys your product. Individuals also have brands, and that’s today’s topic.

It’s Time for Everyone to Focus on Personal Branding (Even Spine Surgeons)
(Forbes, 18.07.16)

I’m a huge advocate of personal branding. It’s how I built my online marketing consulting agency from the ground up, with no funding or investors, and it’s how I help my clients grow their brands.

Drive People Crazy: Create an Unforgettable Personal Brand for Your Startup or Career Part 1
(The Huffington Post, 14.07.16)

If only the world saw us the way our closest allies unequivocally do.

“We all have personal brands and most of us have already left a digital footprint, whether we like it or not. Proper social media use highlights your strengths that may not shine through in an interview or application and gives the world a broader view of who you are. Use it wisely.” —Amy Jo Martin

Personal Branding Digest, July 15, 2016

6 Personal Branding Secrets from Drag Queens
(Fast Company, 12.07.16)

Drag queens are experts on perfecting a public image and can offer valuable lessons in crafting your personal brand.Drag queens are experts on perfecting a public image and can offer valuable lessons in crafting your personal brand.

Building Your Personal Brand
(Business2Community, 11.07.16)

There’s a lot written about building personal brands. A lot of the discussion about personal branding has to do with leveraging social channels in building huge networks of followers.

How to Be Top Dog in Marketing and Personal Branding
(Huffington Post, 06.07.16)

Nathan’s Hot Dog Eating Contest is heralded as one of the nation’s leading publicity events: The annual Coney Island happening attracts tens of thousands of spectators, worldwide press coverage, and a frenzy of social media chatter. Since 1972, the event and its simple rules — whichever contestant consumes the most hot dogs in 10 minutes, wins — has catapulted both Nathan’s and the contest participants to fame.

6 Worst Personal Branding Mistakes and How You Can Avoid Them
(Business.com, 30.06.16)

Personal branding is one of the most vital aspects of marketing in today’s times. So much that research points out that only a mere 33 percent of folks have confidence in faceless brands.

“Remember that your reputation is everything. You build your personal brand through everything you do, whether big actions or small decisions, and that brand will stay with you throughout your career.” —Jan Fields

Personal Branding Digest, July 8, 2016

How 15 Minutes a Week on LinkedIn Can Boost Your Personal Brand
(Inc., 05.07.16)

How to be productive on the social networking site without having to spend much time.

Drop Everything and Read this Guide to Personal Branding
(Career FAQs, 04.07.16)

Personal branding is the new black—it’s one of those gimmicky buzzwords that’s been around for almost 20 years and gets thrown around a lot, but no one really seems to understand it fully, or why it’s important.

The Top 7 Personal Branding Mistakes to Avoid
(Business2Community, 24.06.16)

Personal brands are incredibly valuable tools, and you’ve already got the makings of one—your own identity. They can be used to aid you in finding new job opportunities, as marketing leverage for entrepreneurs and consultants, or as extensions of corporate brands to build trust in your key demographics.

9 Reasons Why Your Personal Brand Isn’t Resonating
(Entrepreneur, 20.06.16)

Personal branding isn’t easy. It’s far more complex, in fact, than executing certain tasks, and then sitting back to enjoy the benefits.

“If you don’t think you need to develop your personal brand, my advice for you comes in the wisdom of two road signs: STOP; DEAD END.” —Jarod Kintz

Personal Branding Digest, June 3, 2016

The 5 Advantages of Personal Branding in a Startup
(Huffington Post, 01.06.16)

If you’re trying to build some momentum for your startup, it’s tempting to pour all your efforts into creating and promoting your core company brand. Generally, this is a good thing; your corporate brand identity is one of the biggest factors for success you’ll have in your marketing campaign, and it’s going to help in both customer acquisition and retention.

Your Personal Branding Strategy Is Failing and Here’s Why
(Business.com, 31.05.16)

Like any type of digital marketing strategy, it’s not as easy as throwing money at the problem. Developing a trustworthy person brand is complex and there are a hundred things that could go wrong, but the effort is worth it.

Ex-Harvard Admissions Officer on Why Personal Branding Is Key to MBA Application Success
(BusinessBecause, 24.05.16)

Admissions expert reveals how the right personal brand can help you stand out from the crowd.

Schooled in Social Media 2016: Lessons Learned for Personal Branding
(Business2Community, 19.05.16)

Even students born into a daily use of their personal Facebook and Snapchat discovered that social media marketing for personal branding and job search requires time management, consistency, a good PLN, and a career focused strategy.

“Personal branding is sales, because you’re selling an image of yourself, a mirage, and you are the product.” —Jarod Kintz

Personal Branding Digest, May 27, 2016

How Are You Building Your ‘Personal Brand’?
(Huffington Post, 18.05.16)

Every professional needs to empower themselves to own their careers. We are in a competitive and demanding global, multigenerational marketplace where our ability to articulate our value is essential. How do we stand out and differentiate ourselves? Do we have a specific niche, skill or experience…or is it something about our personality and approach that sets us apart from our colleagues?

Rustle Up Your Personal Brand
(Business2Community, 17.05.16)

The real benefit of a good personal brand is having a clear message that perfect prospects can easily engage and connect with. You don’t need to create some huge feast that makes it hard of them to work out where to get started with you. You can create massive impact just by using authentic ingredients, spice up your brand story and serve it in small, bite-sized pieces for people to taste what you have to offer.

The Three-Step Process to Build a Personal Brand
(CRN, 17.05.16)

Building a personal and professional brand is a key requirement in this economy, but doing so can seem like a daunting task.

Personal Branding: Does Polarizing Behavior Help You Succeed?
(Forbes, 15.05.16)

Do you have to post bold and polarizing messages on social media to stand out and succeed? And if people are offended, is it worth the risk?

“You’re never too old to reinvent yourself.” —Sir Martin Sorrell

Personal Branding Digest, February 26, 2016

5 Things Every Professional Should Know About Personal Branding
(The Huffington Post, 17.02.16)

Successfully creating, promoting, protecting and preserving a personal brand will help professionals market their unique qualities and skill set to potential employers. A strong personal brand is very similar to a consumer brand in that it helps a professional establish what makes her different from other professionals.

What’s Better – Building a Personal or Business Brand? Or Both?
(Entrepreneur, 11.02.16)

To build a personal brand or corporate brand — or both? When you’re starting out in digital marketing, that truly is the question.

Personal Branding—3 Steps to the Future You
(Business2Community, 26.01.16)

There was a time when just meeting your job description was good enough. A time when average input, lead to average output; when a 9 to 5 job would provide you with a ‘good-enough’ salary. That time is no more.

Your Business Means Nothing If No One Knows Who You Are
(Fortune, 23.01.16)

Here are 10 ways to build a renowned personal brand.

“Only the truth of who you are, if realized, will set you free.” —Eckhart Tolle

Personal Branding Digest, February 19, 2016

Personal Branding in an Instagram Age
(The Sydney Morning Herald, 11.02.16)

The word “personal brand” is thrown around a lot these days, but, if you asked most people to define it, they would probably mumble something about LinkedIn and change the subject. This is a shame, because “personal brand” actually has a very precise meaning, and one which is particularly important for people in business who want to market themselves effectively.

5 Ways to Use the ‘Trump Effect’
(Entrepreneur, 10.02.16)

Like him or not, Donald Trump is one of America’s most successful entrepreneurs. Whether it’s in the board room or the campaign trail, success leaves clues. To better understand why Trump is having the success he is and how entrepreneurs can apply similar strategies to trump their competition, I attended a recent Trump rally in New Hampshire.

Five Tips for Building Your Personal Brand and Turning It into an Asset
(StartupSmart, 22.01.16)

Building a unique brand around yourself as an individual can be an incredibly effective business and marketing asset. People like to buy from people, not some faceless organisation, and once you’ve built your reputation it’s much easier to get investors, business deals or valuable speaking engagements to promote yourself and your product.

9 Ways Publishing Content Can Help You Expand Your Personal Brand
(Business2Community, 21.01.16)

Some businesses are gun-shy about posting more controversial topics on a company blog, but writing about your opinions can absolutely establish your personal brand. Collect the ideas that are too out there for the business and use them showcase your personality, beliefs and brand in a format that promises exclusive content such as a book or e-book.

“What makes you unique makes you successful.” —William Arruda

Personal Branding Digest, October 23, 2015

Personal Brand or Company Brand? The New Realities of Life Online
(Business2Community, 19.09.15)

Personal branding is in the air these days! Here are a few thoughts on the perils and promise of building a personal brand.

How to Build Your Brand the Right Way
(Entrepreneur, 08.10.15)

But there are many people today who think that personally branding themselves is the way to build a business. But that couldn’t be further from the truth! To say the personal branding fad has gotten a little out of hand has to be the mother of all understatements. It goes way beyond Generation Me—user-generated content is a phenomenon that crosses all demographics and borders.

Me Inc.
(New Republic, 28.09.15)

The paradoxical, pressure-filled quest to build a “personal brand.”

Personal Branding Secret No One Wants You to Know
(Forbes, 17.09.15)

Most people want to be themselves—to express their uniqueness and true identity. We admire people that are bold enough to stand out from the crowd and live with authenticity.

“If you can’t find your own center and love for yourself, nothing else works.” —Chris Brogan

Personal Branding Digest, August 21, 2015

You Know What Else Sucks About Donald Trump? His Branding
(Wired, 07.08.15)

For all his expertise in self-promotion—and Trump is nothing if not a masterful self-promoter—he has shown disdain for typography and branding. He favors grandiose letterforms of the sort personal injury lawyers might use, and would do well to embrace the work of the late German type designer Georg Trump, who is no relation but prefigured the Donald with his strong typefaces. He created 17 typefaces with names like Mauritius, Signum, and City, which was the basis for the IBM logo Paul Rand designed in 1955.

Increase Personal Brand Visibility with Better Website Referrals
(Business2Community, 05.08.15)

After setting up a successful website and publishing great content you want your personal brand to be seen by influencers in your market. What you may not realize is there are a lot of spam accounts set up to clog servers and steal your hard-earned status. Now is the time to do an audit and find out which referrals are fake and which ones are the real deal.

5 Ways to Successfully Cultivate Your Personal Brand
(Entrepreneur, 23.07.15)

Personal branding is a hot topic and yet most people don’t understand what building a “Personal Brand” actually means. Having a “brand” is very different from branding and yet many entrepreneurs and business owners completely avoid building their personal brand in fear of being seen as that shameless self-promoter.

3 Steps to Building an Awesome Personal Brand
(Forbes, 23.06.15)

In a world where the only job security that exists is the one that you can create for yourself, it’s never been more important to build a personal brand. I’m not saying you need to be famous, but it’s also not acceptable to be invisible either. A strong personal brand is the only way to future-proof your career by ensuring that people will want to work with you or promote you.

“It’s important to build a personal brand because it’s the only thing you’re going to have. Your reputation online, and in the new business world, is pretty much the game, so you’ve got to be a good person. You can’t hide anything, and more importantly, you’ve got to be out there at some level.” —Gary Vaynerchuk

Personal Branding Digest, August 7, 2015

Personal Branding and Identity: Experts Read Between the Lines
(LinkedIn, 02.08.15)

Loyalty and credibility are two absolute requirements when you write and publish your work on a social media. Once you acknowledge it, you are totally free to design your personal branding. It all begins with your profile. Yet, most of the time, it also ends with it. Why?

Why Personal Branding Is Essential to Career Success
(Fast Company, 13.07.15)

At this point, it’s established that personal branding is important for a number of reasons. It provides a clear focus for personal development while establishing yourself as a thought leader. It also works wonders for career success, allowing individuals to pursue whatever it is that they’re passionate about. The mutual relationship between career success and personal branding is a truly unique dynamic that, when understood, has the potential to launch a person to new heights.

Branding Tips from Donald Trump, Presidential Candidate
(Forbes, 28.06.15)

Unless you live under a rock, you’ve probably heard that Donald Trump is running for President of the United States. That he can credibly do this and that so many people care about it has a lot to do with how The Donald has created his brand.

Why Modern Blue Collar Workers Should Start Personal Branding
(Business2Community, 24.06.15)

“Branding” is obviously a buzzword in offices around the world, but the concept is so popular that the term has started catching fire in alternative workplaces, as well. Tradesmen and laborers in a variety of fields must keep eyes and ears toward their brands to ensure their customers are receiving the service and treatment they expect. To achieve this, blue collar companies are paying more attention to their employees — and their employees’ personal brands.

“Life isn’t about finding yourself. Life is about creating yourself.” —George Bernard Shaw