Health and Wellness Branding Digest, December 17, 2015

The Price of Wearable Craze: Personal Health Data Hacks
(CNBC, 12.12.15)

Your personal health information is about 10 times more valuable than a stolen credit card number on the black market.

Tobacco Marketing Targets Poor Countries Majorly
(The Health Site, 03.12.15)

People living in poor countries are exposed to more intense and aggressive tobacco marketing than those living in affluent countries.

Social Media for Health Care, Who’s Doing It Right
(Forbes, 27.11.15)

Social media marketing for health care provides unprecedented opportunities for educating patients, increasing outreach, and recruiting a new generation of health care professionals. These five standout campaigns will show you how it’s done.

Digital Still Not Top Priority in Healthcare: Survey
(Medical Marketing & Media, 08.10.15)

Only 5% of drugmakers, medical-device makers and healthcare providers identify as digital-first organizations, a finding that highlights the lack of digital marketing talent in healthcare as well as the industry’s sometimes-slow-moving response to change.

“You should be able to see the forest for the trees, but still quickly identify a pine vs. a maple.” —Jack Welch