7 Tips to Take Your Personal Brand to Celebrity Status
You seem to see them everywhere. Business celebrities who go beyond being an expert to being nationally or internationally known in their industry. They make the rounds on every podcast, business TV show and are all over the web. The strategy make sense: the more visibility means more credibility, brand recognition, clients and sales.
3 Ways Entrepreneurs Can Build Their Personal Brand
(The Huffington Post, 03.02.16)
Most entrepreneurs think that the business or product they represent is the most important aspect of their business and that the face of the business is of no importance. This, however, isn’t necessarily true. While it might be the primary reason for going into business, entrepreneurs have to realize that they are as important to their business as their product or service itself.
Your Business Means Nothing If No One Knows Who You Are
Last fall, I was invited to an exclusive event at the Hollywood Hills home of Never Eat Alone author Keith Ferrazzi. The top leaders from across the world in the startup and technology realm were invited to join.
Essential Guide to Building an Effective Personal Branding Strategy
A decade ago, personal branding was something that only rock stars like Bono had to worry about. Today, if you’re like most professionals, you probably accept that you’re a brand. This realisation leads to a number of questions – how do you build your brand? How do you manage it?
“My success just evolved from working hard at the business at hand each day.” —Johnny Carson
The 7 Personal Branding Mistakes that Can Ruin Entrepreneurs
(The Huffington Post, 27.10.15)
Every company has a brand—an image, a reputation, and a persona that defines that company’s character and reputation. What most people don’t realize is that you can also establish and build a personal brand—an image, a reputation, and a persona that defines your own professional character and reputation.
3 Infallible Principles for Personal Branding from Pope Francis
A brand has captured the hearts of people around the world, and its enthusiasts are responding with religious fervor. It isn’t Apple or Google. The brand is a person, who happens to be the Pontiff — Pope Francis.
5 Ways to Rock Your Personal Brand on Twitter
You started your blog, recorded a few podcasts, event attended an event or two. Yet people are still not 100% sure who you are. Kinda hurts, right?
Trump’s Brand Bonanza
Forbes employs a consistent policy of not giving members of The Forbes 400 goodwill for their personal brand, on the theory that their net worth already incorporates any value derived from it. That means you, Oprah Winfrey, Steven Spielberg–and Donald Trump. But as an academic exercise, it’s a fair question. If you separate it from what it already contributes to his net worth, how valuable is Donald Trump’s brand? He says it’s $3 billion or more. Is he right?
“The more you like yourself, the less you are like anyone else, which makes you unique.” —Walt Disney