Personal Branding Digest, February 5, 2016


7 Tips to Take Your Personal Brand to Celebrity Status
(Entrepreneur, 05.02.16)

You seem to see them everywhere. Business celebrities who go beyond being an expert to being nationally or internationally known in their industry. They make the rounds on every podcast, business TV show and are all over the web. The strategy make sense: the more visibility means more credibility, brand recognition, clients and sales.


3 Ways Entrepreneurs Can Build Their Personal Brand
(The Huffington Post, 03.02.16)

Most entrepreneurs think that the business or product they represent is the most important aspect of their business and that the face of the business is of no importance. This, however, isn’t necessarily true. While it might be the primary reason for going into business, entrepreneurs have to realize that they are as important to their business as their product or service itself.


Your Business Means Nothing If No One Knows Who You Are
(Fortune, 23.01.16)

Last fall, I was invited to an exclusive event at the Hollywood Hills home of Never Eat Alone author Keith Ferrazzi. The top leaders from across the world in the startup and technology realm were invited to join.


Essential Guide to Building an Effective Personal Branding Strategy
(Business2Community, 14.12.15)

A decade ago, personal branding was something that only rock stars like Bono had to worry about. Today, if you’re like most professionals, you probably accept that you’re a brand. This realisation leads to a number of questions – how do you build your brand? How do you manage it?


“My success just evolved from working hard at the business at hand each day.” —Johnny Carson


Personal Branding Digest, October 30, 2015


The 7 Personal Branding Mistakes that Can Ruin Entrepreneurs
(The Huffington Post, 27.10.15)

Every company has a brand—an image, a reputation, and a persona that defines that company’s character and reputation. What most people don’t realize is that you can also establish and build a personal brand—an image, a reputation, and a persona that defines your own professional character and reputation.


3 Infallible Principles for Personal Branding from Pope Francis
(Entrepreneur, 05.10.15)

A brand has captured the hearts of people around the world, and its enthusiasts are responding with religious fervor. It isn’t Apple or Google. The brand is a person, who happens to be the Pontiff — Pope Francis.


5 Ways to Rock Your Personal Brand on Twitter
(Business2Community, 01.10.15)

You started your blog, recorded a few podcasts, event attended an event or two. Yet people are still not 100% sure who you are. Kinda hurts, right?


Trump’s Brand Bonanza
(Forbes, 29.09.15)

Forbes employs a consistent policy of not giving members of The Forbes 400 goodwill for their personal brand, on the theory that their net worth already incorporates any value derived from it. That means you, Oprah Winfrey, Steven Spielberg–and Donald Trump. But as an academic exercise, it’s a fair question. If you separate it from what it already contributes to his net worth, how valuable is Donald Trump’s brand? He says it’s $3 billion or more. Is he right?


“The more you like yourself, the less you are like anyone else, which makes you unique.” —Walt Disney


Lifestyle Branding Digest, June 24, 2015


20 Symptoms Your Marketing Is Not Performing
(The Huffington Post, 16.06.15)

Have you ever wondered why your marketing is not attracting the quantity of customers you need? “Where are the prospects?” you ask. As a marketer, this is a tremendous fear that many of us have when we realize our pipeline isn’t full of quality prospects and doesn’t appear to be attracting more. When you finally think it with that little voice in your head, you know it’s time to figure out the problem immediately, or it may be too late.


To Drive Brand Engagement, Put Customers Behind the Wheel
(CMO.com, 02.06.15)

User-generated content is commonly considered to be “any form of content, such as blogs, wikis, discussion forums, posts, chats, tweets, podcasts, pins, digital images, video, audio files, and other forms of media created by an online system or service.” Its use entered the mainstream in 2005, and growth of UGC has exploded ever since.


What Cowgirls Know About Branding that We Don’t
(Forbes, 18.05.15)

At our Double Heart Ranch in the Texas Hill Country, we have some formidable brand advocates—our Longhorn Cattle. Here in Texas, Longhorn cattle are required to be branded in order to be registered as a member of this noble breed, which is a direct descendant of the very first cattle in the New World. So the Longhorn cattle in our pastures wear our brand on their backsides for life, and in a sense, so do all of us who live and work at the Double Heart—because, we, all of us, cattle and goats and people alike, are all Double Heart through and through.


How Iconic Design Builds Time-Tested Brands
(Marketing Week, 25.03.15)

The word ‘iconic’ is often overused in the marketing industry, but those brands that have truly succeeded in creating instantly recognisable brand design with lasting cultural impact reap consistent rewards from the effects on brand awareness and sales.


“Just build your brand from day one, man. Your brand is your name, basically. A lot of people don’t know that they need to build their brand, your brand is what keeps you moving.” —Meek Mill