Corporate Branding Digest, November 30, 2015


Our Company Needs You: The Rise of Employer Branding
(The Business of Fashion, 30.11.15)

With limited growth prospects on the horizon the industry’s battle for talent is intensifying — and companies are investing in employer brands in a bid to attract the best of the best.


Employee Happiness Is Key Predictor of Loyalty
(Bloomberg BNA, 23.11.15)

Tracking employee happiness can help employers determine which workers are most likely to leave the organization and how to get them to change their minds, according to a report released by Swedish-based employer branding firm Universum.


Enhance the Candidate Experience with Employer Branding
(Business2Community, 16.11.15)

The latest buzzword in human resources and talent acquisition is the candidate experience. The candidate experience refers to the process a job applicant goes through to become an employee. The reason this is so important right now is that once the economy improved, it became a job applicant’s market. The days when a company could get someone way overqualified for relatively cheap are over. Now, candidates are in control and they’re flocking to the job market in record numbers. Many companies are finding it difficult to keep employees and to fill new positions. With candidates in control, they now demand more information to make a decision on whether to join a company or not.


The CEO of Jamba Juice on How to Create an Engaging Corporate Culture of Health and Wellness
(Forbes, 05.10.15)

The corporate culture at Jamba Juice is centered on their core values. Health and well-being runs through Jamba Juice’s veins. If you can actively engage individuals inside of a company to build a culture they want to live in, you have a much higher chance of being successful. Personal investment of the individuals of your company, helps move the culture and performance of the company as a whole ahead. There is a large shift in people who want to work for a company that they feel connected to. Using feedback to source your information first hand, you can capture the spirit of each employee, creating the benefits that not only provide a passion to their work, but a corporate culture that drives a happy and productive workforce.


“Employees who believe that management is concerned about them as a whole person, not just an employee, are more productive, more satisfied, more fulfilled.” —Anne Mulcahy


Corporate Branding Digest, Dec. 10, 2014


Dan Formosa on 9 Things to Stop Doing in Innovation
(Forbes, 10.11.14)

“Everybody wants to innovate, nobody wants to change,” said Dan Formosa, a New York-based design research consultant during his recent talk at Oslo Innovation Week. That phrase also relates to the central idea to the Berlin School of Creative Leadership and its mission to train creatives in leadership and to help corporate leaders in developing creativity. Part of defining buzzwords such as “innovation” and “creativity” is defining what they are not.


Why Your Company Needs to Offer a Unified Brand Experience
(Marketing Profs, 03.11.14)

Even more important than a logo and tagline is the way your brand manifests itself to consumers across all touchpoints. Every encounter—viewing a commercial, visiting a website, chatting with a customer service rep, reading a confirmation email, and receiving a product in the mail—is an opportunity for your brand to deliver on its promise and convey its purpose. Those encounters can strengthen the overall brand experience.


Lessons on Life and Harmony from Bruce Springsteen
(Fast Company, 15.10.14)

The performing artist proves that success can come as a consequence of, and not at a cost to, family, community, and your private self.


Motivating the Negative Nancy on Your Team
(Entrepreneur, 02.09.14)

A “Negative Nancy” is someone who overgeneralizes in labeling situations and people, focuses on the bad in each situation, jumps to conclusions and constantly redirects the blame. In a business setting, these behaviors can result in harmful effects, such as reduced productivity, decreased group morale, increased stress, wasted time, hindered creativity and innovation, and higher employee turnover.


“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” —Steve Jobs


Corporate Branding Digest, Nov. 13, 2014


How to Spice Up Your PR When Your Business Isn’t Sexy
(Fast Company, 29.10.14)

When BeyondCore CEO Arijit Sengupta took an intro dance class at Stanford in 1995, he didn’t know it would transform his view of business.


How Philosophy Makes You a Better Leader
(Harvard Business Review, 19.09.14)

The goal of most executive coaching and leadership development is behavior change—help the individual identify and change the behaviors that are getting in the way of, and reinforce the behaviors associated with, effective leadership. But what about the beliefs and values that drive behavior?


Girl Guides: Mondelez CMO Dana Anderson on How to Be Fearless
(The Drum, 11.04.14)

In her new role of chief marketing officer, Dana Anderson oversees Mondelez’s global portfolio of advertising, media and marketing—the conduit between internal brand teams and agencies as they shape the public image of brands including Cadbury, Oreo and Toblerone. As part of the Drum’s series championing female role models, she tells Jen Faull why the agency/client relationship is like a Shakespearean play with lots of misunderstanding, which both sides can overcome with bravery and honesty.


Sincere Appreciation Is the Magic Ingredient for Good Morale
(Entrepreneur, 03.09.14)

Staff turnover is one of the most non-productive business expenses. The loss of productivity, relational damage with customers and vendors, negative impact on staff morale and additional training time all create significant costs for companies.


“My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.” —Steve Jobs


Corporate Branding Digest, Nov. 12, 2014


5 Questions You Must Be Able to Answer About Your Business
(Fast Company, 21.10.14)

One of the key opportunities for a business to grow is when leaders recognize the need to revisit, refresh, or redefine the key building blocks that drive their business. When the CEO or CMO realizes it’s time to reinvigorate and reposition their brand, it oftentimes highlights the need to refine or redefine their overall business strategy.


Work-Life Balance Is Having a Moment but for the Wrong Reasons
(Time, 11.10.14)

Work-life balance is having a moment, but for the wrong reasons. Although scholars have been researching work-life fit for more than 50 years, the 2008 recession changed the nature of the beast: Lacking job security, workers became afraid to take advantage of company flexible working options, instead seeking to show hardcore commitment to hang on to a job.


The Best Leaders Are Insatiable Learners
(Harvard Business Review, 05.09.14)

Nearly a quarter century ago, at a gathering in Phoenix, Arizona, John W. Gardner delivered a speech that may be one of the most quietly influential speeches in the history of American business — a text that has been photocopied, passed along, underlined, and linked to by senior executives in some of the most important companies and organizations in the world. I wonder, though, how many of these leaders (and the business world more broadly) have truly embraced the lessons he shared that day.


Bosses Who Pick on One Employee Ruin Everyone’s Productivity, Study Shows
(Entrepreneur, 04.09.14)

You shouldn’t call people names. You shouldn’t yell, or belittle others. These are lessons we’re supposed to learn as children, but unfortunately, such behaviors persist long after we’ve left the playground: Workplace bullying is sadly commonplace.


“The things you do for yourself are gone when you are gone, but the things you do for others remain as your legacy.” —Kalu Ndukwe Kalu


Corporate Branding Digest, Nov. 10, 2014


How to Create a Culture of Productivity
(Fast Company, 29.10.14)

Being a productive employee isn’t always on the individual. The whole company has to be supportive.


Five Things to Know About Alibaba’s Leadership
(The Washington Post, 18.09.14)

On Friday morning, Jack Ma, the charismatic and already super-wealthy founder of Alibaba Group, is expected to ring the bell of the New York Stock Exchange. It will mark the much-anticipated debut of shares of the Chinese company, and could become the world’s largest initial public offering ever. Here are some key points you should know about the people leading this e-commerce giant.


7 Tips for Wooing Your Employees into Loving Their Jobs Again
(Entrepreneur, 29.08.14)

Although many employers like to think their employees come to work every day with a smile, the reality is, 70 percent of employees are actively disengaged at work, according to Gallup. Employee engagement is a challenge confronting many bosses and managers.


Don Draper Is Replaceable; Joan Holloway Is Not
(Harvard Business Review, 12.08.14)

In season three of “Mad Men,” Sterling Cooper’s rainmakers—including Don Draper and Roger Sterling—are planning to leave the ad agency and to take as many clients as possible with them. They’re in the firm’s Manhattan offices on a Sunday morning, plotting their exit, when the knowledge dawns: they don’t know where the client files are. They stare at each other, aghast. Fans everywhere screamed, “Joan! Get Joan!!” And indeed, the hyper-competent office manager, Joan Holloway, joins the men in the next scene, finds the files, and later recreates Sterling Cooper’s smooth-running routines in a new agency.


“We are only as strong as we are united, as weak as we are divided.” —J.K. Rowling


Corporate Branding Digest, Oct. 16, 2014


6 Buddhist Principles that Will Help You Be a Better Boss
(Fast Company, 13.10.14)

Think of your top inspirations for building a company and leading your team: Steve Jobs, Larry Page, Richard Branson are sure to make the cut. Probably not Buddha.


6 Critical Experiences Are Essential to Most Effectively Lead
(Forbes, 29.09.14)

To be an effective leader in the 21st century you have to do a lot more than just deliver results (that much is expected). Effective leadership requires certain critical experiences to deliver clarity of thought, along with the ability to embrace differences and broaden observations to see beyond the obvious. Leadership can no longer live in a highly structured, overly defined box of silos, but rather must move into an interconnected, boundary-less ecosystem of diverse minds, ideas and ideals.


Be the Boss People Love to Work for
(The Globe and Mail, 27.08.14)

In Gallup’s most recent State of the American Workplace study, 70 percent of workers admitted they neither enjoyed their boss nor were engaged in their work.


4 Bulletproof Productivity Secrets Gleaned from the World’s Great Achievers
(Entrepreneur, 13.08.14)

What defines an elite performer isn’t how they perform when everything is going well but the way they deliver when their well-laid plans are falling apart.


“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.” —Steve Jobs


Corporate Branding Digest, Oct. 15, 2014


Your Brand’s Positioning Should Rest on the One Thing You Do Best
(Entrepreneur, 17.09.14)

A really important part of crafting your brand’s positioning is to understand the functional benefits that you offer as a product or service. What do you “do” for your customers?


CEOs Can No Longer Stay Neutral on Society’s Big Issues
(The Globe and Mail, 26.08.14)

When Apple chief executive officer Tim Cook decided to lead a contingent of his employees in a Pride Day parade in San Francisco in June, he was subtly crossing into uncharted waters for a major business leader.


Do These Daily Rituals to Unleash Your Vocal Leadership Skills
(Entrepreneur, 14.08.14)

During the economic recession, dentists saw a rise in patients suffering from tooth-related injuries. Many were reporting teeth-grinding and jaw-clenching as a result of the stressful times. Although the recession has been over for years, entrepreneurs know that the anxiety of running an enterprise never stops. Unfortunately, these stress-related dental habits eventually harm our speech, and thus, how we communicate.


10 Shocking Stats About Employee Engagement
(The Muse, 06.08.14)

When it comes to productivity in the workplace, employee engagement tops the list of must-haves. When employees don’t care about their work and don’t feel connected to the company in some way or another, the entire team is going to suffer.


“Innovation is the central issue in economic prosperity.” —Michael Porter


Corporate Branding Digest, Oct. 10, 2014


7 Ways to Make Your Reputation Indestructible
(Forbes, 05.10.14)

It seems that every time a new product comes to market, the hype is short-lived before consumers shift their gaze to the next emerging technology making headlines.


Living the Brand Purpose
(Branding Strategy Insider, 01.10.14)

What would you do with your company’s mission statement? Would you tweet it? Just as importantly—would you retweet it? In other words, does it carry enough meaning for you, and is it personal enough to what you strive in life for that you would literally want to put your name to it and circulate it?


What Companies Are Getting Wrong About Every Generation
(Fast Company, 30.09.14)

Maintaining a happy, productive workforce is much more than categorizing and catering to generational differences.


The Question That Will Change the Way Your Team Gets Things Done
(The Muse, 28.07.14)

If we’re honest with ourselves, we probably all have something on our to-do list that isn’t getting done. It’s not because we’re lazy, incompetent, or unproductive—when workloads are high, some things just have to take priority over others.


“If you wait for customers to tell you that you need to do something, you’re too late. Good business leaders should be half a step ahead of what customers want; i.e., they don’t actually quite know they want it.” —Stuart Rose


Corporate Branding Digest, Oct. 7, 2014


Engage Your Employees or Lose Billions
(Forbes, 29.09.14)

Most employers are failing to engage employees, and it’s costing billions of dollars. According to Gallup’s 2013 State of the Global Workplace survey, just 13 percent of worldwide employees say they are engaged at work. In the U.S., where engagement is at 30%, Gallup estimates that active disengagement (18% of the workforce) costs the economy $450 billion to $550 billion per year.


What Are Brands For?
(The Economist, 30.08.14)

Brands are the most valuable assets many companies possess. But no one agrees on how much they are worth or why.


Should Leaders Be Heroes or Relationship Builders?
(Strategy+Business, 29.07.14)

As I walked through the airport recently, a quick scan of the magazine rack showed a preponderance of glossy covers featuring photographs of single individuals: a CEO, a celebrity, a politician. This focus on the individual is an extension of a narrative tradition that goes back at least as far as Homer. We like stories about heroes, villains, and victims, and those stories are brought to life through compelling characters.


Could Moving Your Desk Make You a Better Boss?
(The Muse, 01.07.14)

The open office concept has been around for a while, but lately has come under fire. Apparently the setup—no walls, no doors, shared workspaces—undermines what the concept was designed to achieve: communication and flow of ideas among employees. According to some research, the open concept decreases employees’ job satisfaction and decreases privacy, which also affects productivity.


“Innovation is the central issue in economic prosperity.” —Michael Porter


Did Obama or Your Boss Overstay Summer Vacation?

[Originally posted on Forbes.com.]

Every August, millions of Americans take vacations. And every year, the most powerful of them, their president, takes a lot of heat just for taking his—and also for where he goes. Powerful business executives, too, take hits for their choice and length of retreat.
Continue Reading →

Corporate Branding Digest, Aug. 22, 2014


CEOs, Get to Know Your Rivals
(Harvard Business Review, 25.07.14)

In an interview, Cisco CEO John Chambers once remarked on his intimate knowledge of rival CEOs. He claimed that based on this insight he could anticipate their market moves one or even two steps in advance. I thought he might be exaggerating, making good copy but lacking substance.


4 Tips for Keeping It Real When Your Global Team Telecommutes
(Entrepreneur, 25.07.14)

My preferred working style is to have people in the room with me. I simply love the interaction and the engagement. I work best when I can look folks in the eye as I’m speaking with them. Give me a small group of people, a whiteboard and together we’ll have an energetic, insightful brainstorm that produces great ideas.


It’s Official: Micromanaging Kills Productivity
(Inc., 10.07.14)

New research suggest the more you try to dictate how and when employees work, the less they will accomplish.


3 Reasons Why Large Companies Out-Innovate Startups
(Forbes, 24.06.14)

A friend recently left his job at a global advertising firm to take the No. 2 position at an online-media startup in the hills outside Los Angeles. To secure the position, he took a pay cut and joined immediately. He bunked with the founder in the back of the startup’s warehouse office while his wife packed up their Chicago home and eventually set up house in Los Angeles. She didn’t need to bother. He is never home. He is working 18-hour days, seven days a week. He has a boatload of founder’s stock and is shooting for a golden exit.


“No man can be successful, unless he first loves his work.” —David Sarnoff


Corporate Branding Digest, July 7, 2014


The 5 Secrets of Great Bosses
(Entrepreneur, 24.06.14)

When you think of your best boss ever, what did he or she do that created an inspiring work environment for you? How did he or she act to enable your high performance and high engagement each day? I’ve asked thousands of people in my leadership programs and keynote audiences these questions. The answers I hear are consistent. Great bosses do five vital things daily to create workplace inspiration and serve their employees well.


The Best Way to Reduce Employee Turnover
(Inc., 30.06.14)

Building a great culture, paying competitive salaries, and having a great mission will bring in top talent, but how do you keep them for years? It starts with honesty.


How Boards Can Innovate
(Harvard Business Review, 21.05.14)

Governing boards might seem like the last place for innovation. They are, after all, the company’s steadfast guidance system, charged with keeping an even keel in rough waters. Corporate directors are the flywheel, the keeper of the flame, the preserver of tradition.


Employee Morale: What Leaders Learn from Putin, Fitbit and ‘Game of Thrones’
(CEO.com, 16.05.14)

An organization is only as good as its people. Employees are the single most important asset of a business and it is the job of the leader to lift engagement, productivity and attitudes. In today’s rapid-fire business economy, losing momentum means losing. Period.


“If you can get … two things right—having a clear direction on what you are trying to do and bringing in great people who can execute on the stuff—then you can do pretty well.” —Mark Zuckerberg


Corporate Branding Digest, June 24, 2014


The High Costs and Best Cures for Dysfunctional Company Culture
(Forbes, 01.06.14)

As Forbes readers contemplate the signs of dysfunctional company cultures, it is interesting to consider the toll these negative environments enact on employees and leaders. Of the insights in Arianna Huffington’s new best-selling book, Thrive: The Third Metric to Redefining Success & Creating a Life of Well-Being, perhaps this statement is most compelling of all: “there is growing evidence that the long-term health of a company’s bottom line and the health of its employees are, in fact, very much aligned.” Yet only 35 percent of large and midsized U.S. companies provide stress-reduction programs of any kind.


An Admirable Leader’s Weekly Checklist
(The Fast Track, 30.05.14)

The most effective leaders are able to engage and inspire their team, focus their attention on the business priorities that make a difference, all while creating a climate of fun and effortless productivity.


Think Like a Team, Win Like a Team
(CEO.com, 23.05.14)

Whether you’re in the middle of planning your department’s budget for the next year or deciding who to hire, making short-term priorities and reasonable goals are essential steps to winning big.


Build Your Own All-Star Team
(Harvard Business Review, 15.05.14)

Let’s imagine that you have recently assessed your company’s talent, and that you found plenty of high-performing executives and employees. Yet somehow your company’s overall performance isn’t where it should be—all those “A” players just aren’t getting the job done. Why?


“You manage things; you lead people.” —Admiral Grace Murray Hopper


Corporate Branding Digest, June 23, 2014


Managing Change in High-Growth Mode
(The Fast Track, 06.05.14)

As a top 10 global animal health company, Ceva Sante Animale conducts business in more than 40 countries. To support its 3,000 employees, Ceva CIO Francois Tricot built an IT infrastructure with a mission—to make all applications available on any device and any network. Four years after implementing his “Beyond the Cloud” strategy, Tricot has reduced overall IT spending by 30 percent. I sat down with him to learn more about how he did it.


The Best Teams Hold Themselves Accountable
(Harvard Business Review, 30.05.14)

Want to create a high performance team? Want to limit the amount of time you spend settling squabbles between team members? It turns out those two issues are closely related: Our research shows that on top performing teams peers immediately and respectfully confront one another when problems arise. Not only does this drive greater innovation, trust, and productivity, but also it frees the boss from being the playground monitor.


Great Expectations: What CEOs Need from Their CMOs
(Forbes, 14.05.14)

While every newsletter and social platform heralds a changing world, don’t let that distract you, Ms. Marketer. A CEO’s needs are straightforward and easy to understand. Just understand this: There’s nowhere to hide.


10 Tips for Leaders, from One Millennial to Another
(Inc., 14.05.14)

Millennials have been subject to much criticism for their workplace skills—like generations before them—but many are already leading companies, or preparing to. We asked 10 millennial founders from Young Entrepreneur Council to share what they think fellow millennials can do to shore up their leadership skills in the eyes of their colleagues.


“People think innovation is just having a good idea, but a lot of it is just moving quickly and trying a lot of things.” —Mark Zuckerberg


Corporate Branding Digest, June 13, 2014


3 Priorities for Leaders Who Want to Go Beyond Command and Control
(Bloomberg, 28.05.14)

It’s cliché to say that “command and control” leadership is no longer relevant in most organizational contexts. But—especially in large, global, diverse organizations—what should it be replaced with? Leaders increasingly need to model traits that reflect the values and culture of the organization in which they operate. It’s nearly impossible to capture all those traits—every organization will have a different set of norms and customs. But there are at least a few essential leadership traits that we find common in many firms today.


Leadership Lessons from the Trenches of Silicon Valley
(Entrepreneur, 28.05.14)

There’s nothing more worthless than a perfunctory board or executive meeting where everyone just goes through the motions and no strategic decisions are made. Over the years, I swear there were times when I thought my head would explode from sheer boredom.


The Freakonomics Authors’ New Approach to Creative, Productive Thinking
(Fast Company, 12.05.14)

The phenomenally successful Freakonomics platform—two bestselling books, a blog, a No. 1 podcast, a radio show, and a consulting business—was built on the principle of looking at the world through the filter of economic theory.


Act Now to Shrink the Confidence Gap
(Forbes, 26.04.14)

There’s been distressed chatter about the gender confidence gap ever since journalists Katty Kay and Claire Shipman began promoting their new book, The Confidence Code: The Science and Art of Self-Assurance—What Women Should Know. I like to see studies that show how women are thinking and acting in comparison to men. Sometimes it’s easy for us to assume that others are holding us back and there’s nothing we can do. Sometimes they are, but instead of blaming others, I believe we can make more progress by arming ourselves with good information and using it to improve our aim for success.


“As a leader, I am tough on myself and I raise the standard for everybody; however, I am very caring because I want people to excel at what they are doing so that they can aspire to be me in the future.” —Indra Nooyi


Corporate Branding Digest, April 15, 2014


10 Reasons Change Efforts Fail
(Inc.com, 09.04.14)

Growth may be optional but change is inevitable. Unfortunately, most efforts to make organizational changes fail, and the reasons are predictable. Since change will happen in your business, keep these 10 reasons handy to boost your chances of a successful change effort—and business growth.


Empowered Employees: Five Tips for Giving Your Staff a Sense of Purpose
(Forbes, 08.04.14)

When you’re in control, you feel invigorated, energized, enthusiastic. You take pride in your achievements and put in the extra effort to get the job done right. Every leader lives this, but exceptional leaders inspire it in their employees. So empower yours to reap higher productivity, fresh ideas, and enduring loyalty.


The Top Five Expectations for the New CMO
(Bulldog Reporter, 07.04.14)

More than half of global marketing leaders surveyed say they have greater responsibility for revenue growth, and 61 percent say data acquisition is a top priority for 2014, according to new research by Deloitte and the ExactTarget Marketing Cloud, from salesforce.com.


A Shared Purpose Drives Collaboration
(Harvard Business Review, 02.04.14)

Imagine coming back home from work, calling the family into the living room, and urging everyone to collaborate more. Sounds odd, doesn’t it? Ever wondered what makes collaboration seem so natural at home but unnatural at work?


“Leadership is service, not position.” —Tim Fargo


Corporate Branding Digest, March 31, 2014


It’s Time for a New Discussion on ‘Women in Leadership’
(Harvard Business Review, 28.03.14)

The time has come to reframe the gender issue. The chancellor of Germany, the head of the IMF, and the chair of the US Federal Reserve are women. General Motors, IBM and Lockheed Martin are run by women. Sixty percent of the world’s university graduates are women, and women control the majority of consumer goods buying decisions. In the US, women under 30 out-earn their male peers and 40% of American households have women as the main breadwinner. In many companies and countries where I work, from Iran or Brazil to Russia, managers tell me that they recruit a majority of young women as they clearly outperform their male peers.


Why It’s so Hard to Turn Fickle Millennials into Leaders
(Inc., 19.03.14)

Among the starkest data points in Deloitte’s 2014 Global Human Capital Trends report is this one: About two-thirds of companies around the world consider themselves weak in developing millennial leadership. Meanwhile, only 5 percent of companies rated themselves as “excellent” in that field.


Top Online Reputation Management Tips for Brand Marketers
(Forbes, 04.03.14)

Many marketing executives fail to understand how poor online reputation management can damage their company’s sales. To that end, I spoke this week with Don Sorensen, president of Big Blue Robot, who has been working with companies and executives for the past 10 years to improve their online reputations. In the process he’s had a direct view of the impact negative search results can have on a company’s bottom line, whether the enterprise is large or small.


How to Increase Productivity, Motivation and Engagement of Your Top Employees
(Entrepreneur, 04.03.14)

Despite breathtaking advances in communication technology, many people still feel miserable and disengaged at work. Companies try many things to remedy this situation by sponsoring affiliation events, celebrations and leadership development programs. While the goal of these programs is to train managers on how to better motivate their teams, research shows they are ineffective. Employees at many of the world’s largest firms still report having low moral and lack the motivation and the desire to give more of themselves at work.


“People tend to play in their comfort zone, so the best things are achieved in a state of surprise, actually.” —Brian Eno