Unease: Havas PR’s Ubertrend for 2016

In our agency’s annual trends report three years ago, we forecasted an übertrend of the rise in “co-” words (co-create, co-parent, copreneur). Last year, as turbulence reigned and society started moving inward, “self-” was our overriding idea. Next, unease (and fear) will pervade much of life, giving everyone a lingering feeling that things aren’t as they should be. Technology is central to that übertrend and serves as a running theme through the rest of our latest report, “11 Trends for 2016”—from renewables chic and the rise in apps and everything smart, to bigger audiences for virtual events than real ones. Go to our Brainfood tab to download the newly launched report and read what’s in store for the near future.