Aligning Your Wardrobe Style with Your Personal (and Professional) Brand
You have a personal brand, whether you’ve defined it or not. While we know there is more to a person than how he or she looks, in reality, potential clients, colleagues and other individuals you encounter will make judgments based on your appearance.
6 Personal Branding Tips I Learned from My Mother
(The Huffington Post, 04.11.15)
From the time I was little my mother had it ingrained in me that when people did nice things, especially when they gave you gifts it was necessary to send a thank-you note and to do it as soon as possible. It was important to acknowledge that person and by doing so it would leave a good impression. Call it an early lesson in building a reputation.
Personal Branding Is Not About You
When I deliver a personal branding keynote, the audience often expects me to reveal the secret formula for self-promotion and help them master chest-pounding techniques. True, Donald Trump’s “me, me, me” communication style has made him a contender for the Republican presidential nomination, but his approach only exacerbates misconceptions about personal branding.
Identifying Unique Point of View Is Step One in Successful Branding
What is your personal point of view? I pose this question to clients when I’m working with them to build their personal brand. Whether building a corporate brand, a product brand or cultivating one’s personal brand, branding is becoming a critical component in consumers purchasing decision. This is especially true when what you’re marketing is you, and is based on factors including your skills, knowledge, experience, connectivity, ability to deliver results and charisma.
“Absorb what is useful, reject what is useless, add what is specifically your own.” —Bruce Lee