Personal Branding Digest, March 13, 2015

7 Hacks That Will Boost Your Personal Brand
(Forbes, 05.03.15)

If you’re familiar with online marketing, you’re probably aware of the power and potential of a personal brand. Anyone with knowledge and chutzpah can make a major online splash by building his or her personal brand.

Get the Attraction Magnet Working for Your Personal Brand
(Business 2 Community, 20.02.15)

Building a great relationship between your personal brand and your customers often comes with a path of least resistance, especially when trust is still being established. But this process can greatly improve with the right style of communication. Capturing that first lead and sale is just the first step, and you want to ensure that all of your time and effort is paying off for the long term.

How Developing a Personal Brand Can Help Women Boost Their Career Potential
(Geekwire, 11.02.15)

Recently, I had the opportunity to attend a small networking and branding event for professional women, organized by Fuel Talent and held at Rhapsody’s offices in Seattle. About 50 women gathered to learn more about how to craft their own personal brand.

How to Build Your Personal Brand
(Livemint, 15.02.15)

It’s not enough to just do your job well—you need to be able to showcase your skills, grow into bigger roles, and create the right kind of personal network.

“Successful people maintain a positive focus in life no matter what is going on around them. They stay focused on their past successes rather than their past failures, and on the next action steps they need to take to get them closer to the fulfillment of their goals rather than all the other distractions that life presents to them.” —Jack Canfield

Corporate Branding Digest, Oct. 13, 2014

The Secrets to Pulling Off a Real-People Marketing Campaign
(Fast Company, 11.10.14)

Paul D’Arcy, SVP of marketing for Indeed, explains why a recent campaign worked for them and how it could pay off for your brand.

5 Personal Branding Tips for CEOs with Dan Schawbel
(Forbes, 29.09.14)

The best CEOs are able to leverage their authentic personality in order to attract attention to their company. For instance, Steve Jobs was known as being harsh on employees, having dynamic presentations and was a perfectionist. Those describe who he is and he doesn’t fake it or apologize for it. A brand personality delights consumers and makes them more interested in what your company sells.

How Not to Handle a Crisis, Courtesy of the NFL’s Roger Goodell
(The Globe and Mail, 24.09.14)

As a long-time NFL fan, I have been disheartened by the recent spate of domestic abuse cases that have arisen in recent months. But my distaste for the actions of players like Ray Rice and Greg Hardy has been matched by my disgust at National Football League commissioner Roger Goodell’s lack of leadership in responding to those actions.

The 4 Leadership Skills that Really Matter
(The Muse, 01.08.14)

The fundamental techniques that drive your success never change. Think about how many free throws Michael Jordan must have practiced, or how many jabs Mike Tyson threw. Top athletes like them never stop practicing their basic building blocks even after rising to the top of the professional ranks. So why do people believe leaders at different levels need to focus and develop different core skills?

“There is no greater thing you can do with your life and your work than follow your passions—in a way that serves the world and you.” —Richard Branson