Do You Have a Future in Trendspotting? 9 Ways to Tell


Just as a matchmaker might possess a second sense about which people will fall in love, as a leading trendspotter, I’ve developed a methodology to foresee how a culture will react to a new idea, product or experience. Yet, some key character traits make people good trendspotters regardless of their chosen careers and interests. In this updated excerpt from “Agile PR,” we tell you how to know whether or not scanning is in your DNA:

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