3 Simple Tips to Boost Your Personal Brand on LinkedIn
(Biz Journals, 23.03.16)
Whether we like it or not, each one of us is now a “personal brand” online. In fact, at this very moment, others are viewing your LinkedIn profile and making snap decisions about whether or not to give you business, hire you for a service, request a media interview, offer you a full-time position and much more.
Mark Ritson: Donald Trump’s Marketing Success Demonstrates the Power of Personality
(Marketing Week, 22.03.16)
The stunning success of Donald Trump’s earned media strategy proves that social media and content marketing work when brands are willing to take risks.
5 Ways to Avoid TMI When Building Your Brand
We’ve all been there…that time when someone familiar to us has a “too much information” (TMI) moment and it becomes awkward. Experts say that TMI could also happen online when building one’s brand.
How Personal Brands Can Succeed with SEO for 2016
Search engine marketing has transformed over the last couple of years, and many brands may have seen a change in their visibility in the search engines as a result. Social media is now a large influence in the way people look for information, which is driven by conversations and phrases. Google’s latest algorithm has evolved to adapt to this new method of communication, and influences the way personal brands publish content.
“Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.” —Jason Hartman