Personal Branding Digest, March 18, 2016

How to Use Video Live-Streaming to Grow Your Personal Brand
(SmartCompany, 10.03.16)

One social media trend that emerged last year and continues to gain traction in 2016 is video live-streaming via mobile app.

Brand Yourself: Applying Strategic Branding to Personal Social Channels
(Social Times, 10.03.16)

To grab attention in the crowded virtual supermall we call Facebook, you must keep your audience on its toes. The right ratio of traditional brand reinforcement messaging and a spontaneous X factor is the critical factor.

Would the Real YOU ™ Please Stand Up! The Case Against Personal Branding
(Marketing, 09.03.16)

For a while now, dollops of ‘personal branding’ lather have been floating in the self-help bath, writes insurance provider Amlin’s comms director Adrian Britten. But, maybe it’s time to throw the baby out with the bathwater.

Can Ghostwriting Boost My Personal Brand?
(Business2Community, 04.02.16)

The demand for online content continues to grow. Econsultancy reports that increasing online content is a top priority for both business-to-consumer and business-to-business companies in 2016, with a specific rise in native content. This opens up opportunities for writers from all industries to find work – and for that writing to help build personal brands.

“Personal branding is about building authority that gets people to pay attention to your message and want to share it and recommend it to others.” —Mark Traphagen

Consumer/Lifestyle Branding Digest, March 16, 2016

Brands Shouldn’t Associate a Simple Strategy with Being Boring, Says Innocent
(Marketing Week, 09.03.16)

Having a clear, honest and simple strategy is vital to attract young consumers, says Jamie Sterry brand activation manager at Innocent, but this can’t be confused with “being boring.”.

Is Social Media Marketing Still Relevant?
(The Huffington Post, 04.03.16)

Since the advent of social media, brands have been scrambling for ways to engage fans and monetize from their expressed fandom. More than one billion people are on Facebook, the world’s most popular social media platform, while billions of others are on Twitter, Instagram, YouTube, Tumblr, and so on.

Leanplum: Mobile Marketers Struggle with Relevancy
(Mobile Marketing Watch, 02.03.16)

Brittany Fleit of mobile marketing automation company Leanplum announced the findings of a new study on Tuesday — info that should serve as a wake-up call to the mobile marketing community.

6 Ways National Brands Fail at Local Marketing
(Forbes, 29.01.16)

Alaina Shearer (How Alaina Shearer Launched a $1.2M Digital Marketing Agency As A Single Mom), founder and CEO of digital marketing agency Cement Marketing, has found her success helping national companies resonate in local markets. She observes lots of missed opportunity in this space. ”The opportunity to connect with consumers on a local level has never been easier, but national and global brands continue to miss the mark – big time,” says Columbus, Ohio based Shearer.

“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” —David Brier

Corporate Branding Digest, March 14, 2016

Does Your Company Have a Pirate Ship for Employee Onboarding?
(Triple Pundit, 26.02.16)

Hiring employees, also known as employee onboarding, has often been compared to staffing a ship. Managers need qualified people for each job in order for the ship to navigate the rough waters of today’s business. But if hiring executives do not embrace responsibility for the company’s actions for a sustainable future, ask the right questions and make prudent hiring choices, then the company’s employment department may seem like a pirate ship that is muddying the waters.

Crisis Management for Today’s Restaurants
(Restaurant News, 06.01.15)

Restaurateurs need to know how to manage and deal with a crisis. Irresponsible or irrational actions pertaining to a crisis can be damaging to a long withstanding reputation. Restaurateurs can learn from other’s stories and take necessary steps to handle their crisis in a positive manner. Once restaurateurs learn to deal with a crisis at hand, they can work to rebuild trust in their communities and return to satisfying their customers with great food.

Building Your Employment Brand Is Like a Relationship
(Redwood Falls Gazette, 11.01.16)

Once your brand is established, communicate it in advertisements, social media and interviews. Finally, enjoy your work by hiring talent who believe your story and want to be partners in a long-term relationship.

Brand Reputation: Good and Bad Ways to Manage Product Recall
(PRWeek, 30.11.15)

Having to take back a product seems like a no-win situation, but it can be a chance for brands to show their worth.

“Culture is about performance, and making people feel good about how they contribute to the whole.” —Tracy Streckenbach

Inside: Havas PR


Originally posted on the 186.

Time to pop some bottles!

On March 1, Havas PR North America turned 40 years old, marking four decades of transformative solutions, charitable giving, and forward momentum. The global collective is commemorating this major milestone with a yearlong celebration, starting with a pledge to donate $400k in pro bono services to worthwhile organizations.

Continue Reading →

Consumer/Lifestyle Branding Digest, February 24, 2016

Apple’s Brand Hangs in the Balance of Its FBI Standoff
(Mashable, 19.02.16)

Apple’s showdown with the FBI over access to an encrypted iPhone has been hailed by privacy advocates as a bold idealistic stand against the U.S. government’s overbearing mass surveillance system.

You Won’t Grow Your Business Relying on These 3 Marketing Myths
(Entrepreneur, 08.02.16)

There’s a lot of money to be made online. In 2014, more than $300 billion dollars was spent online according to The Internet Retailer. The Internet offers opportunity.

Branding in the Age of Social Media
(Harvard Business Review, 01.03.16)

In the era of Facebook and YouTube, brand building has become a vexing challenge. This is not how things were supposed to turn out. A decade ago most companies were heralding the arrival of a new golden age of branding. They hired creative agencies and armies of technologists to insert brands throughout the digital universe. Viral, buzz, memes, stickiness, and form factor became the lingua franca of branding. But despite all the hoopla, such efforts have had very little payoff.

6 Ways to Capture and Keep Your Audience’s Attention Online
(Search Engine Journal, 29.12.16)

With nearly a billion websites online, there is a lot of competition vying for your audience’s attention. Granted, many of those websites won’t be your direct competitors, but they do create plenty of distractions you need to break through if you want to capture and keep your audience’s attention.

“Best way to sell something—don’t sell anything. Earn the awareness, respect and trust of those who might buy.” —Rand Fishkin

Consumer/Lifestyle Branding Digest, February 3, 2016

CEO Wants ‘More Experiences’ for Macy’s Inc. M-Shoppers
(WCPO Insider, 24.01.16)

When it comes to making the cash register ring, experience matters.

Four Ways to Make Your Marketing More Shoppable
(Marketing Week, 11.01.16)

Net-a-Porter, House of Fraser and The Guardian are linking the online and offline worlds to engage with their customers more effectively. We look at the key ways brands can make the most out of shopper marketing in 2016.

7 Brands Who Are Keeping It Real on Facebook & Twitter (and What You Can Learn from Them)
(Search Engine Journal, 07.12.15)

The Internet is a big place, and your content can easily get lost in the noise. Which is why more brands are using social media as a place to create real connections with their customer base. Here are a few brands who are succeeding at keeping it real on social media and creating solid, human connections in the process.

Digital Shopping Preferences Vary Among Age Groups
(O’Dwyer’s, 04.12.15)

Major distinctions exist among age groups when it comes to digital purchasing habits, according to a report released this week by ad organization the Interactive Advertising Bureau, and understanding these digital differences could prove crucial for marketers attempting to target consumers of a particular generation.

“You can’t sell anything if you can’t tell anything.” —Beth Comstock

Consumer/Lifestyle Branding Digest, January 13, 2016

Apple Tops Consumers’ List of Most Relevant Brands: Survey
(Forbes, 11.01.16)

Apple tops the list of a new brand ranking—but perhaps not for the reasons you’d expect.

Four Ways to Make Your Marketing More Shoppable
(Marketing Week, 11.01.16)

Net-a-Porter, House of Fraser and The Guardian are linking the online and offline worlds to engage with their customers more effectively. We look at the key ways brands can make the most out of shopper marketing in 2016.

Looking Ahead: Gen Z, Tough Language and Online Take Over
(The Huffington Post, 04.01.16)

While we all know that nothing really has changed just because the countdown took us past midnight and into the New Year, it’s clear that we’re looking at some new thinking when it comes to public opinion, market share and the role of the media.

5 of the Best Ways to Brand Your Big Business
(Business2Community, 07.12.15)

Carving out a brand nowadays is tough. Competition is fierce. Consumers are inundated with numerous options via print, digital, and social media platforms. The companies that do succeed tend to share quite a few things in common.

“One of the biggest mistakes any established business can make in the face of a disruptive brand is to try to imitate or out-disrupt it.” —Chris Hides

Consumer/Lifestyle Branding Digest, December 23, 2015

10 Instagram Marketing Strategies Every Brand Needs to Know
(Forbes, 11.12.15)

Instagram can be a bit of a mystery for business owners. As a commenter on one of my recent articles wrote, “If you’re not a celebrity, it’s very hard to be famous on Instagram”. While this may be true, I’m betting you’re not looking to get famous; rather, you want to build a solid presence on the platform in order to engage and connect with your target market. This article will walk you through my top 10 tips for using Instagram to do just that.

Message to Major Brands: Social Media Won’t Give You Cooties
(PRWeek, 24.11.15)

Social media is ubiquitous – so much so that you can’t blink without seeing a “how to” story on how marketers and brands use it and how they can use it better.

What’s in Your Email Marketing Toolbox?
(MediaPost, 12.11.15)

The right tools save time and effort and produce better results, whether you are installing an irrigation system in your backyard or deploying an email-marketing program.

How to Get Customers to Choose You Over Big Brands
(Business2Community, 05.12.15)

Independent brands are built on the sweat, blood and time of its owner. And you know what? All that hard work doesn’t go in vain. Independent brands are becoming popular again.

“If you can shift your thinking away from merely selling and into building trust instead, even if it costs you a few bucks in profit, you’ll begin to see opportunities you never imagined once you understand what it means to ‘wow’ that customer by giving them more than they expected!” —Chris Zane