Lifestyle Branding Digest, May 6, 2015


Retailer Rewards Programs Falling Short and Disappointment Is Being Shared via Social Media
(Mobile Marketing Watch, 27.04.15)

Many major retailers offer reward programs for their loyal customers. While this sounds as though it would be a good thing, a recent study begs to differ.


Dean & DeLuca, Millennials and Why Smaller Brands Will Succeed in a Global Market
(Forbes, 15.04.15)

It’s well known that big brands have been going global for decades, including big food brands such as McDonald’s, Burger King, KFC, and Starbucks. When a country reaches a certain level of economic development, when it has the class structure big enough to support it, you’ll most likely see the iconic logos of these establishments dotting the cityscapes. (Or, as author and columnist Thomas Friedman said, somewhat tongue-in-cheek, a few years back, “No two countries that both have a McDonald’s have ever fought a war with each other.”)


Protect Your Brand, Oprah Style: 5 Legal Strategies She Uses (And You Should, Too)
(Entrepreneur, 13.04.15)

Creating a strong brand in the eyes of your audience can be the difference between building your business to unimaginable heights, or sinking your ship before you even get started.


5 Things Smart Leaders Do to Empower Employees
(Inc., 04.08.14)

You know you want a self-motivated team. Here’s how to get there.


“As a brand marketer, I’m a big believer in ‘branding the customer experience,’ not just selling the service.” —John Sculley


Corporate Branding Digest, Oct. 24, 2014


Lessons from Gap: Tying Your Brand to Social Causes and Values
(Ragan, 07.10.14)

The clothing chain’s online presence promotes more than clothing and accessories. Take a look at how meaningful stances can enhance your public profile and engage the public.


Boot Camp for the Wise Manager: 5 Key Steps
(Forbes, 29.09.14)

Management training is a $60 billion annual business, according to a number of experts, including fellow Forbes contributor Rajeev Peshawaria.


The Experience Is the Brand
(The Economist, 24.09.14)

It’s tough out there for CMOs these days. Marketers are held accountable to drive the brand and economic results, but rarely have the full influence needed to make them happen.


How Crabby Bosses Ruin Company Culture
(Entrepreneur, 19.08.14)

If happiness is contagious, then crabbiness is like the plague. People write about startup culture all the time, praising the flexibility and casualness, and often mistaking perks for culture.


“Do you know what my favorite renewable fuel is? An ecosystem for innovation.” —Thomas Friedman