5 Important Personal Branding Tips for Women in Business
(Business News Daily, 22.04.16)
If you have an online presence, you have a personal brand. Just like a corporate brand, every status update, tweet, blog post and photo you share becomes a part of your cumulative image. Anyone who views your social profiles — be it a colleague, an employer or a potential business partner — can form an opinion about you based on what’s there. That’s why so many of today’s professionals invest time in building and curating an authentic presence that highlights their best qualities.
Thought Leadership 101: The Pros and Cons of Using Your Blog for Personal Branding
Using a personal blog for personal branding is entirely different from branding your business using a corporate website.
Are You Building Your Personal Brand?
It’s understandable for business owners to focus on building their business brands. After all, everyone wants to make sure that their companies are visible, and that they are promoting an “attitude” with your business brand.
Approaching Greatness and Your Personal Brand
The higher up the ladder you are in a business, the busier and more frequent the responsibilities become. All too often this will transform a once approachable individual into a terrifying force easier to ignore than to face. Employees stop calling, problems are covered up and the office culture takes a steep nose dive toward one of secrecy and deception where it once was honest, open and happy.
“Everyone is a salesman, and the product is each person. Personal branding is being conscious to the continual nature of selling yourself.” —Jarod Kintz