Trends for the New Year now available. The future is now. Download here.
This is the sixth of Havas PR’s “11 Trends for 2016.”
Less than a decade ago, nobody had heard of apps, let alone owned or used one. That changed with the debut of the App Store in July 2008. Now users of Apple mobile platforms have made more than 100 billion app downloads of the million-plus apps to choose from. Google’s Play Store has a comparable number of apps available and even more downloads, although it generates lower revenues.
[Originally posted on PRWeek.com.]
For a long time, the thing to do was “Go global.”
It wasn’t that hard, and got increasingly easier, with the evolution of technology and the availability of goods and services from pretty much anywhere. Compared with previous generations, we are all more globally connected and aware, and more affected by global events.
[Originally posted on Forbes.com.]
I just finished my year-end trendspotting flurry, and with extreme help from my colleagues at Havas PR and across the industry, I compiled list upon list of top trends to watch for in 2015—in fashion, in retailing, in social responsibility, in marketing and PR, in specific localities and so on. But for every trend we identified and explained, there were two dozen more prospective trends that popped onto the broad screen we monitor. By recording here the tens of trendlets we spy on the horizon, I’m ensuring that we’ve marked the spots, no pun intended.
[Originally posted on Havas Worldwide’s Prosumer Report blog.]
Does anyone even need to say anymore that the old communications rulebook has been torn up and thrown out, and that new ones are constantly rewritten? The only truism for marketers today is that the old truisms rarely hold true.