This is the sixth of Havas PR’s “11 Trends for 2016.”
Less than a decade ago, nobody had heard of apps, let alone owned or used one. That changed with the debut of the App Store in July 2008. Now users of Apple mobile platforms have made more than 100 billion app downloads of the million-plus apps to choose from. Google’s Play Store has a comparable number of apps available and even more downloads, although it generates lower revenues.