10 Power Women Brands

Southbank Centre

[Originally posted on Forbes.com.]

As I get ready to travel to Istanbul to talk about women and their future—very bright—for the Turkish Ad Age Women to Watch event sponsored by MediaCat, and as I notice more and more conversation around the women whose personal brands keep trending, I have tried to devise a list of those I must keep studying. In compiling this group below (listed alphabetically) through my selectively objective lens, I have admittedly missed tens of tens of those moving mountains when it comes to gender equality. Continue Reading →

Cause Branding Digest, July 7, 2015

Bigger and Bolder: The Architecture of Cause Marketing Campaigns in 2015
(The NonProfit Times, 01.05.15)

Cause marketing campaigns are in their heyday. Grander in scale and more sophisticated than ever, these campaigns are producing significant return on investment (ROI) for businesses and charities willing to invest the time, money, and effort.

7 Steps to Up Your Corporate Social Responsibility Game
(Entrepreneur, 22.04.15)

In an age when tweets about an earthquake move faster than the human experience of the tremors themselves, good global citizenship is nearly impossible to fake. I could prove this by producing charts and graphs showing how your company culture impacts your profits, employee turnover, job satisfaction and media coverage.

CSR Programs Are Not the Answer
(Forbes, 10.03.15)

Corporate social responsibility (CSR) programs are becoming increasingly popular in corporate America. There is no doubt that most make positive contributions to society and in some cases, make the sponsoring corporations more profitable. These programs may help organizations attract and retain employees and, in some cases, encourage consumers to buy their products. But are they the thing organizations can and should do in order to make our world better? I think the answer here is “no.”

4 Trailblazing Green Companies
(Triple Pundit, 19.02.15)

Going green is a hot trend in the corporate world. This may be a result of consumer preference, the drive to be a good corporate citizen or simply as a means to improve profit by reducing costs. Whether or not the public continues to see value in green as a trend, the necessity of reducing costs by going green will continue to be an important business driver.

“Carve your name on hearts, not tombstones. A legacy is etched into the minds of others and the stories they share about you.” —Shannon L. Alder

Cause Branding Digest, March 31, 2015

Cause Marketing in an Integrated and Digital World
(MediaPost, 30.03.15)

Marketing is an industry propelled by change. Staying on top of the next device or newest ad format is likely what keeps most brand marketers up at night. There will always be buzzwords, trends and new “it” platforms that are revealed as quickly as they fade. But chasing every trend is not effective. The best way for marketers to know where to focus is to stay tuned to consumer attitudes. Looking beyond the latest digital advances, consumer demands are shaped by economic and social climates, too. A great example of how this combination can force brands to adapt is cause marketing.

Corporate Social Responsibility Is Millennials’ New Religion
(Crain’s Chicago Business, 25.03.15)

If you want to understand the magnitude of opportunities available to organizations that align with charities, consider this: For millennials—who, at 86 million strong, make up the largest population group the U.S. has ever seen—social responsibility is the new religion.

Rewriting the Corporate Social Responsibility Equation
(Forbes, 04.03.15)

Every company has at least one good opportunity that would yield healthy business and social outcomes, Mission Measurement’s Perry Yeatman recently told a group of business and nonprofit executives. Many of these efforts fail, however, because well-meaning partners make a big mistake: they focus on the cause first, according to Yeatman.

Don’t Let These 3 Myths Stop You From Launching a Cause-Marketing Campaign
(Entrepreneur, 09.09.14)

If the ALS ice bucket challenge proves anything, it’s that people have a strong desire to be part of something that makes a difference.

“If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do.” —Simon Mainwaring