Innovation—You’re Doing It Wrong: How to Put Intuition and Ideas Before Tests and Analyses
(Fast Company, 21.02.14)
There’s a costly misconception hindering innovation. Marketing models hold that strategic reasoning must always precede and inform emotional execution. Before we decide to try an idea, we must first prove its worth by conscious knowledge untainted by feeling. But neuroscience suggests this is not only wrong, it’s backwards.
Brands Are ‘Very Slow to Be Relevant and Timely’ and Must Act Like YouTubers If They Want to Win on the Platform Says Google’s Andrew Bent
(The Drum, 20.02.14)
Brands have a lot to learn from “YouTubers” if they want to find success on the platform, according to Google creative lead Andrew Bent. If they want to win over an audience their approach has to be targeted, relevant and consistent.
Things Every Courageous Leader Knows
Are you a courageous leader? Do you boldly share new ideas and drive plans to completion? Do you give your team the confidence it needs to accomplish your goals? These and many other positive leadership traits result from harnessed courage. To be sure you’re practicing the most courageous leadership style you can, look over this list of the top things that courageous leaders know.
Tackle Conflicts with Conversation
(Harvard Business Review, 13.02.14)
Effective leadership, like a good marriage, hinges on how you deal with the tough stuff. But addressing and resolving conflicts requires enormous mental and emotional strength, which is why many of us try to avoid it. When confronted with a problem or dispute, we either move away (flee the scene, rely on others for resolution), move against (quietly using positional power to quell opposing arguments) or move toward (make nice, give in). This is natural. We instinctively want to avoid the risk of loss and social embarrassment, to stick with our points of view, to preserve relationships and the status quo.
“There’s always room for a story that can transport people to another place.” —J.K. Rowling