Two for the World
Posted on June 15, 2015 by Havas PR
For the second year in a row, the Havas PR Global Collective has won a Golden World Award from the International PR Association for our work with the United Nations Foundation effort to convey the climate science of the Intergovernmental Panel on Climate Change’s latest climate assessment report to people around the planet. Last year we won in the agency Environmental category; for 2015 (a year in which a record number of entries were submitted), it was for the agency International PR Campaign category. Among the reasons that made the program a multi-award winner: We created a 24/7 global PR consortium focused on the science, generated 90 percent-plus positive/neutral coverage over 25 billion media impressions, launched Climasphere.org to share information with global influencers, reached policymakers, and built communities to present united messages on climate science and the need for action.