Watching the New Religion Brands
Posted on March 21, 2013 by Havas PR
What will a Spanish-language Pope, a man in his 70s, do for the cohort with which he is associated? Embedded in his early brand actions are some interesting moves: paying his own hotel bill, reaffirming conscious consumerism, and now embarking on a journey to redefine one of the world’s great institutions as a peacemaker and architect for constructive change. How will the key religion brands be recast in the near future? Read @havaspr CEO Marian Salzman’s take on Pope Francis and the papal brand on her weekly Forbes.com blog, Life Is a Brand.